Read It, Use It

Whether you are a new business person, a seasoned corporate executive, or an aspiring investor, the fundamentals outlined in The Recipe for Business Success will challenge your thinking. Thoughts will range from, "I knew that, but totally forgot to apply it" to "I never thought about it that way" or "I wish I had known that sooner."

Taken directly from our successful seminar program, the book is a culmination of over 30 years of experience creating and leading high performance businesses. The Recipe will cause you to apply its content to your business, no matter what size or age.

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Hard Cover Book

"Curt Nelson's "Recipe" is a must read for all business owners and leaders, especially in today's turbulent business environment. Curt's approach is thoroughly refreshing, it's down-to-earth and it's practical. His depth of experience as a business owner, top executive, and investor offers tremendous value and provides a perspective few others have."
John A. Caslione; President and CEO, GCS Business Capital, LLC, a cross-borders mergers and acquisitions advisory. Caslione and marketing guru Philip Kotler recently co-authored "Chaotics: The Business of Managing and Marketing in The Age of Turbulence."
"Great book! A unique and creative perspective on the "Recipe" for building truly great companies. Whether starting from scratch or leading an existing business, this book should be required reading. Complete with an actionable "Report Card," Nelson provides proven tools and real-world knowledge clearly gained from decades of successful business experience; his grasp of leadership is as good as I have seen."
Jerre L. Stead; Chairman & CEO, IHS, Inc. Co-author of "Soaring with the Phoenix," "Seize Tomorrow, Start Today," and "Leadership Unbound."
$25.00

E-book - PDF Download

The e-book requires the free Adobe Reader software. Upon purchase, you will be emailed a link to download your copy.

$12.95

For quantity orders and related pricing contact us.

Book Content

Strategic Fit - The first ingredient must be a valid and defendable reason to be in business. Why does the market need your business? Can you accurately define the reason(s) why your business will be or is successful? What problem do you solve? How big is the problem? Who wants it solved? How many have the problem? What will they pay to solve it? Who else solves it and can you differentiate from them? Can you make money solving it? Etc. Learn how to clearly define your businesses Strategic Fit and why this process is the foundational component of success.

Business Plan - The second ingredient is a quality business plan that you and your team will actually use to guide your success. Learn the core components of a quality business plan from a veteran with real-world experience. From mission and culture to strategies and tactics, you will learn to build a plan that works for you, your team, and your business - not one that occupies a spot on your shelf.

Team & Talent - Quality execution can only come from a properly talented and balanced team. The right talent in the right places at the right time is critical to business success, and yet in many businesses, critical positions are filled in the opposite way. Learn what a balanced high-performance work team looks like and explore ways to recruit and retain them. This section provides a re-usable tool that will allow you to score your team and identify the gaps and opportunities.

Leadership - It is impossible to execute optimally without great leadership. The culture and core ability of your business to succeed comes from the top. The difference in performance between businesses lead by true leaders and those run by "others" is significant. Learn what distinguishes real leaders from administrative managers and bureaucrats' and take away key characteristics you can apply daily to improve your leadership capabilities.

Resources - Without the proper resources, great talent and leadership cannot execute to their potential. From securing the proper capitalization to providing the right working environment or IT infrastructure, having the right resources at the right time is essential for success. Learn what resources to consider and how to get them.

Report card - At the end of the book is a Report Card that you will fill out as the book progresses. When complete, this tool will provide a clear outline of opportunities for improvement, and it can be used over time to score progress.